Volusion Review

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One point that Volusion receives positive feedback on is that it has most of the features a business owner needs built into the dashboard. You don’t have to purchase costly add-ons in an app store. There is a built-in SEO feature that is fairly easy to understand. The intuitive nature of the software makes integration with Amazon and eBay possible.

The abandoned and live cart features let store owners gain an overview of which customers are completing orders, as well as which customers abandon carts. Unlike many of its competitors, Volusion doesn’t automatically send reminder emails to customers who abandon carts. You receive the report on it, but you must email the customer manually. This can become time-consuming when you have a large volume of customers.

Monitoring your store while you’re on the go is easy with Volusion’s native iOS, and an Android app that lets you check inventory levels and incoming orders.

How Does Volusion Work?

Volusion offers some free themes that are responsive, modern and cross-platform compatible. You get access to the basic editor for managing your content, but you can also access an HTML and CSS editor. This gives you total control of the look of your website’s visuals. What you don’t have is the ability to edit the actual functionality of your site’s cart.

Volusion gives you access to more than 50 payment gateways as part of its integrated payment platform. No matter where your customers are, they should be able to purchase what they want from you.

Volusion’s approach to SEO is straightforward. You maintain control over your on-page content, including your title and metadata, as well as any customized permalinks. If you’re uncomfortable managing search optimization, Volusion offers SEO services as a purchase in the monthly packages. Doing this gives Volusion’s team the ability to handle the optimization and reporting from your website to you.

What Makes Volusion Stand Out?

Volusion is a good way to create an online store that can get your products seen and sold. The different levels of service and additional features available make Volusion easy to use. An e-commerce storefront with Volusion comes with payment card industry (PCI) certified security measures. Volusion puts itself through a rigorous, independent audit each year to make certain its infrastructure is solid.

Volusion offers a built-in blog tool, or you can integrate WordPress if you prefer. Volusion does not make your site live where customers can see it until you let them know you’re ready for its publication. The shopping cart function works equally well from the desktop or from mobile devices. You can choose to check out as a guest, and Paypal is a payment option.

Common Reviews of Volusion

Volusion seems to be an all-or-nothing software service. Those who love it, truly love it and rate it as one of the best online store builders available. Those who hate it, hate it completely, going so far as listing the only positive attribute as “it mostly works.”

Many brag about Volusion’s streamlined editing platform and that it offers one of the best checkout systems available. There is ample praise for the 24/7 support from those who have it included in their pricing package. Charging overage fees for exceeding bandwidth is a frequently mentioned negative point.

There are many who don’t like that there is an extra charge for encryption services and customized email accounts. There is a built-in point of sale system available, but you must enroll in the Plus plan or higher up the tier. This is a negative mentioned in many customer comments.

Is Volusion for Me?

If you don’t mind paying extra for back-office features that may be available at no cost with other services, then Volusion may be a good option for you. Volusion’s platform is one of the easiest to use for building a website from scratch. It has most of the basic features and is a solid option worth looking at for e-commerce software packages.

The recent upgrades that Volusion included have improved the appearance of its themes and the functionality of its cart. It is worth a look, and since there is a free 14-day trial offered, you really have nothing to lose by giving it a try. That’s really the only way to determine whether it’s the right platform for your online business.

About the Author

Jeff Hindenach

Jeff Hindenach is the co-founder of Versus Reviews. He graduated from Bowling Green State University with a Bachelor's Degree in Journalism. He has a long history of journalism, with a background writing for newspapers such as the San Jose Mercury News and San Francisco Examiner, as well as writing for The Huffington Post, New York Times, Business Insider, CNBC, Newsday and The Street. He believes in giving readers the tools they need to get out of debt.