Email Marketing Reviews
Email marketing can be an effective way to reach your customers and get the word out about your business and what it offers. Using the right product in these efforts can make them even more effective. Here are our email marketing reviews of the top services. You can choose one email marketing service review to read as an individual or choose two to compare the services side-by-side.
Which Is the Best Email Marketing Service for You?
It’s hard to make a universal statement about which is the best email marketing service, because the choice depends on your needs and preferences. Get a quick look at the top pros and cons of four leading email marketing platforms below, including the features they’re known for and what users have to say about each.
iContact: The Most Well-Rounded
iContact is a highly rated email marketing service. Users report that it’s very easy to use and email delivery is reliable. The iContact service allows you to create unsubscribe and do-not-contact lists, which many users find helpful. This platform also allows you to send an unlimited number of emails and have a choice in email delivery schedules and social media scheduling. Users get hundreds of mobile-friendly email templates, as well as reports for opens, click-throughs, and shares. iContact conveniently has integrated social media features for popular sites like Facebook, Twitter, and LinkedIn.
The downside is that the service doesn’t offer much in the way of storage, with the default being 5MB. It also has no Google Analytics and doesn’t import contacts from Gmail or third-party address books, which can be pretty inconvenient. Users also report that it’s difficult to cancel an iContact account.
The service does, however, provide good customer support, offers a 30-day trial, and automatically sends birthday wishes and greetings to new email subscribers.
Constant Contact: The Most Beginner-Friendly
Constant Contact is known for being an affordable email marketing platform option. It’s also praised for its variety of built-in templates, including ones for events, specific industries, newsletters, seasons, and different languages. Two things users love is that it can import contacts from Gmail and Outlook (you can also input manually), and that it’s very easy to use for those inexperienced with email marketing.
What users don’t love is that the dashboard can be a little slow. The service also has limited storage and only provides one sign-up form per account. Auto-responder abilities are also limited.
For those who are unsure, Constant Contact offers a 60-day free trial, so you can explore features before purchasing. Users report that customer service is good, but that getting help during the weekend is more difficult than on weekdays.
Campaigner: The Best Email Templates
Campaigner is well-loved for its selection of diverse email templates, with over 500 customizable options to choose from. Another highlight for the platform is that it offers 10MB of free image-hosting space. Campaigner is also rare in that it provides users with 24/7 phone support, a benefit hard to come by with other email marketing services. The platform conveniently integrates with LinkedIn, Facebook, and Twitter, and allows you to import contacts from third-parties like Outlook and Hotmail as well. It also offers real-time reporting on campaign effectiveness so you can tweak as needed for maximum performance.
Google Analytics isn’t fully integrated unfortunately, and there’s no Android app for the service — two things users aren’t fond of. Spam checking is also limited, which can be problematic. Campaigner also requires a credit card on file if you want a free 30-day trial.
The service does integrate with QuickBooks, though, and allows users to conveniently copy and paste text from Microsoft Word.
GetResponse: The Best Customer Service
GetResponse’s customer service is award-winning. The platform was given the Bronze Stevie Award in 2013 for its service quality, a plus that means a lot when you’re in need of help quickly. GetResponse gives users a free 30-day trial, has an easy-to-use interface, and offers a drag-and-drop page editor. Users also enjoy over 1,000 stock images they can use, as well as the ability to track statistics and purchasing behavior in regard to subscribers. One thing that sets GetResponse apart is the large font sizes and white space offered in templates, which makes reading easier for many subscribers.
Cons to the service include no refunds on annual plans and the fact that landing pages aren’t free. It’s also reported that GetResponse lacks customization capabilities and that the image editor can experience issues occasionally.
Being able to upload contacts in spreadsheet or text file formats may be enough of a redeeming feature, though. Users can also copy and paste long lists of addresses directly into the platform with ease, which is also an attractive feature.