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When designing an e-commerce website, the look and feel of the website is only part of the task. You’ve also got to choose shopping cart software that can be easily integrated with your website to produce a reliable and rewarding user experience for the online consumer.
A quick Internet search results in dozens of shopping cart software choices, so how do you know which one is the right one? Consider the following before making any quick choices, read reviews and you’ll be better equipped to make an informed decision and choose the best shopping cart software for your site.
What to Look For in Shopping Cart Software
While many types of shopping cart software platforms have great reviews and tons of interesting features, that doesn’t always mean it’s a great fit for your needs or your website. To help you begin to narrow down your decision, you first need to think carefully about what you plan to achieve with your e-commerce site (other than sales, of course).
Will you be selling homemade crafts on a small scale, or do you plan to grow your site into a large-scale enterprise? If you don’t foresee much growth, you might not need a feature-rich platform. But if you plan on growing, you’ll want to see what features might be handy to have in the future.
Look for Ease of Use for Both You and the Consumer
You want to be able to integrate the shopping cart software with your website with minimal fuss. At the same time, you want the shopping cart platform to be able to provide the consumer with an easy checkout experience.
Take the Time to Research Features
As you conduct your research, you are likely to discover features you weren’t aware of but might ultimately need. Make a list of the features that are most important to you, and eliminate any shopping cart software choices that don’t offer those features.
Examine the Pricing
Choose a price point you are comfortable with based on how much business you expect to be doing. Be sure to read about any additional fees you might incur. If a shopping cart website seems vague on pricing and fees, you might want to look elsewhere. You certainly don’t want any surprises after you’ve installed the shopping cart software. In fact, in our reviews of shopping cart software, we found that most companies offer a free trial.
What Type of Support Does the Platform Offer?
Will customer service be readily available if you run into any trouble? You can discover more about customer service by reading reviews. You’ll also learn quite a bit about each platform you are considering, helping you to make a final decision. Try looking here for shopping cart software reviews.