There are many digital marketing methods a business can utilize to try to increase sales and grow their customer base. Typically, a combination of two or more online marketing strategies should be used to optimize your ROI. That being said, many companies still shy away from using email marketing.
Companies who neglect email marketing for their small business are doing themselves a disservice, because not only is it one of the most cost-effective digital marketing methods, it can also generate a significant ROI when done properly. Consider these reasons why you shouldn’t neglect using email marketing, and you’ll soon see why it can be a very effective marketing strategy.
1. It’s Cost-Effective
As it was already mentioned, email marketing costs very little but can result in generating large income. There will, of course, be an initial investment for an email marketing service or marketing automation app, such as iContact, Constant Contact, Get Response, and Campaigner. However, after that, it costs very little to instantly send thousands of emails.
2. You Can Build Relationships With Your Target Market
Today’s consumers want more than just low prices and quality products from the companies they do business with. They also want to feel as though their business is appreciated—they want more engagement from their online experience. Emails are the perfect way to engage the consumer and get them more familiar with your brand.
3. Email Marketing Increases Brand Awareness
By sending emails that are specially tailored to your target market, and adding a bit of personalization where possible, you subsequently increase brand awareness and trust. Considering how often people check their email each day, you are missing out on a great opportunity to instill your brand within the minds of the consumers if you aren’t using email marketing.
4. You Can Easily Send Emails to Different Target Market Segments
Email marketing offers great potential and flexibility in market segmentation, enabling you to specially tailor your email marketing to different groups. This makes your email marketing campaigns more effective by providing each target segment with exactly the information that might appeal to them most.
5. You Can Easily Test and Measure Your ROI
Email marketing makes it easy to test how effective your campaign is, enabling you to quickly make changes as needed. Additionally, it is one of the easiest online marketing methods to measure your ROI.
6. You Can Easily Include a Call-to-Action
By putting a CTA in your emails, you can get consumers to act and subsequently increase your ROI. Your CTA can be anything from simply driving traffic to your site to downloading a newsletter to joining a mailing list.
Be sure send emails that are entertaining, informative, and likely to be read and wanted by your target market, and you’ll increase your chances for success.