3 Tips & Best Practices for Email Marketing

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Email marketing is one of the most effective forms of advertising. Nearly everyone has an email address, enabling businesses to target potential customers right in their inbox.

You can take advantage of some tips and tricks to improve your own email marketing. Done strategically, email marketing can increase lead conversions, product sales and sign-ups.

Timing is Everything 

Timing your emails could help increase sales. If you wish to sell fishing rods to retirees, perhaps blast your content during the morning or late afternoon. If your market targets working adults, schedule your emails for after working hours or on weekends.

According to some marketing statistics, the most effective email marketing cases (themost opens and clicks) take place on Tuesdays at 10 a.m. But before you decide to christen your Tuesdays as official mail day, it might be a good idea to check out the time zones of your intended audience.

Trust is A Matter of Double Opt-ins

These days, people are getting more wary. So, as an email marketer, double opt-ins are your best friend to earn the trust of your readers. Go the extra mile to create a confirmation email sent to your readers the moment they decide to subscribe.

This way, every subscriber is fully aware of their decision to learn more about your brand. Your confirmation email can go on to specify the exclusive deals, offers and privileges available to them the moment they decide to come on board.

You are the Measure of All Things

Always test out your emails before blasting them en masse to your intended audience.

Once you receive the prototype email, check thoroughly for spelling mistakes, broken links and images that fail to load before finalizing the real deal. The last thing you want as an email marketer is to group-send sloppy and unprofessional content.

Other useful tips:

  • Add a clearly visible call to action (CTA) at the bottom of your emails (this may come in the form on an inline link or captioned image)
  • Always keep written content at a minimal (let the main site do the rest of your talking)
  • Use a high readability rating for both mobile and desktop formats.

Once you’ve got your message squared away, you need to make sure you’re using the best email marketing software for the job. Check out our list of the top email marketing services to compare the right services for your business needs.


About the Author

Mary Beth Eastman

Mary Beth Eastman serves as the content manager for Versus Reviews, where she is dedicated to helping readers compare popular products. Mary Beth has a degree in Journalism from Bowling Green State University and has focused her 20-year journalism career on putting readers front and center, carefully considering their concerns and presenting information that will help them in their everyday lives. She has won numerous statewide journalism awards. Her writing has been featured on numerous websites in addition to Versus Reviews, including the Huffington Post and the Lexington Law blog. Mary Beth resides in Pittsburgh, Pa., with her family and two rescue dogs.

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