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If you own a small retail business, then you have probably thought about using the internet to increase your sales and attract more customers. To make the most of your e-commerce efforts, you’ll need shopping cart software that works well for you.
Since you have plenty of shopping cart software options, you should spend some time exploring the various applications and asking yourself questions about how they might help your business.
Where do you plan to sell your products online?
Depending on which shopping cart software you choose, you can sell your items on your website or through other e-commerce stores. Many small retail businesses want the flexibility to sell in several places, so they want software that makes it easy for them to control their stock, prices and other features on sites such as:
- Walmart Marketplace
- Google Shopping
If you have a brick-and-mortar store, then you should look for software that will sync with your offline sales, too.
What features matter most to you?
The best shopping cart software packages come with impressive features that can help you improve your sales conversions. Shopify, for instance, includes features for:
- Email marketing
- Search engine optimization
- Social media integration
You can also get reports that include information about:
- Where your shoppers come from
- How shoppers found your store online
- Which products consumers are most interested in
- Your sales, visits, referrals and returns
Check out our Shopify review for more in-depth details. Shopify isn’t the only shopping cart software with these features and more. Some other popular options to explore include 3dCart, BigCommerce, Volusion and X-Cart.
How much money are you willing to spend?
Prices can vary significantly among shopping cart software offerings, so you want to find one that fits your budget.
Keep in mind that prices may change depending on how you plan to use the software. For instance, X-Cart charges about $500 for small businesses. However, businesses that want to sell products through several marketplaces will pay closer to $1,500.
Since prices change depending on how you use the software, it makes sense to visit several sites and compare the prices that apply to your business.
Luckily, you can get free trial memberships for most shopping cart software packages. This enables you to explore features in depth and decide which option best suits your business’s needs.